PRODUCER & DIGITAL COMMUNICATIONS MANAGER
JohnHenry Productions: January 2015 – present
As a client-facing producer and digital communications manager I am responsible for managing the creation of multimedia content in order to deliver integrated digital campaigns (including pitch and brief to final delivery). I manage all in-house video production budgets and manage/co-ordinate multiple on-going international projects with freelance videographers, photographers and editors. Responsibilities also include project managing website creation from design through to build and launch, devising and implementing editorial digital strategy and producing video/imagery and written content for websites, social media campaigns and online publications.
PRCO Ltd: April 2012 – December 2014
As multimedia producer I was head of the in-house video production department(producer/director for over 20 international video projects) and managed digital campaigns for both PRCO UK and luxury lifestyle clients. I developed existing knowledge of SEO techniques (including reporting and analysis) to devise and implement proven digital editorial strategies for clients. I also produced creative multimedia content for clients including written copy/imagery/video, press materials, social media content, marketing emails and blog posts). I also managed a digital training initiative including the creation of training materials, which I presented during interactive workshops for over 50 colleagues. I also managed PRCO UK’s blog and multiple client social media channels (Twitter, Facebook, Instagram, YouTube and Vimeo). I also co-managed/hosted PRCO’s monthly Twitter chat #LuxVox which reached on average 350,000 accounts and generated 3,000,000 impressions.
Sarah Foden Productions: August 2010 – April 2012
In 2010 I set up my own production company, specialising in the creation of online videos and written content for digital campaigns for the luxury travel market. This role included identifying all new business opportunities, creating proposals based on client requirements and delivering full video projects to meet strict deadlines. Responsibilities included production management, creating/managing budgets, filming/directing all shoots, pre/post production and cross promotion of online content and optimising videos for search engines.
During this period I independently filmed, edited and produced over 50 online videos, with one video gaining over 546,000 online views. This video was one of five marketing films I created for the Madeira Promotion Bureau. The videos are still used by the tourist board for promotion.
ASSISTANT WEBSITE EDITOR
Shine TV: June – August 2010
I assisted the website editor in managing the “Don’t stop believing” website (Channel 5 television programme). I co-managed this programme’s social media channels as well as filming behind the scenes video clips and writing/publishing features as part of a wider viewer engagement strategy.
ASSISTANT WEBSITE EDITOR
Sky Travel online: March 2008 – May 2010
In this role I created multimedia content and co-edited the Sky Travel website. I managed Sky Travel’s social media channels and worked collaboratively with Sky.com team members to create engaging content which included managing freelance writers/producers and content budgets. Key achievements include producing Sky Travel’s most successful online article (65,000 UU / 600,000 PI) and successfully co-developing an alternative editorial proposition to broaden the website’s audience and reach.
BBC: February 2008
As a Location assistant for the London auditions of the ‘I’d do anything’ BBC series I spent my time liaising between the casting directors and auditionees. My role also included assisting the production manager, coordinators and the researchers on location.
Sky Travel online: November 2007 – January 2008
Following a work placement at Sky Travel, I was employed as a travel writer for both Sky Travel TV and online. This role involved writing scripts for TV travel programmes and also involved writing destination guides and features for the Sky Travel website. It was this contract which helped me secure my position at Sky Travel online in March 2008.
ITV, Brainiac Science Abuse: July 2007 – November 2007
I was a dedicated production assistant for this popular television series. I had multiple roles from researching ideas and props, to assisting the researchers and director on location as well as regular on-screen appearances.